BRIEF
The Limited Edition Pumpkin range has become one of The Body Shop’s most anticipated seasonal launches. Following their emergence from administration, the brief was to create something bold — pushing beyond the brand’s usual packaging conventions and bringing a fresh, more unexpected feel to the range.
Over the past 10 years, The Body Shop’s packaging has followed a consistent system — copy held within a rectangle, set against repeated vector patterns. This felt like the right moment to break out of that structure and push the brand beyond its usual boundaries.
SOLUTION
Breaking away from the usual “boxed-in” system, I introduced a series of playful, autumnal characters — designed to feel fresh, distinctive and instantly recognisable. The aim was to create something that stood out on shelf, while also feeling naturally shareable for a younger, trend-aware audience.
The campaign performed strongly both in-store and online, with organic content and influencer traction tapping into seasonal, cosy trends — the packaging becoming a key focal point.
It went on to become The Body Shop’s most successful Pumpkin campaign in the past 10 years.
